Laurie Serafini has been involved in communications for 30 years.
From his time playing Australian rules, Laurie was then asked to join the Board of the newly merged Brisbane Lions. Laurie has been able to successfully move from the boundary to the board room.
Laurie’s is connects with all types people and personalities. As a result of an Italian background, Laurie has always been comfortable mixing and listening to people’s stories. His versatility was also evident in his playing days. He started as a full forward. He then was moved onto the wing and then half back flank. Later he cemented the fullback spot. Because of this, he was Fitzroy’s top vote getter in the 1983 Brownlow Medal count. He then launched a writing career at the Sunday Age. Laurie recalls reporting on the famous 1989 Grand Final.
Laurie has been busy since retiring from elite sport. At the end of 1998, Laurie assisted Andrew Ireland ( CEO ) to interview Leigh Matthews as the Lion’s next coach, leading to the 2001, 2002 and 2003 Brisbane Lions Premierships. He remained on the Board for 14 years.
Laurie’s career path as a sports person, son of immigrant parents, a teacher, family man, and communications specialist has presented challenges and opportunities. He has worked across a number of blue chip organisations. He has also worked in diverse industry sectors including: Leisure, Banking, Professional Services, Media, Sports and Entertainment.
Laurie joins our series of networking events this year. He is the consummate supporter of attendees standing and delivering their elevator pitches to the audience. He understands the need for people in business to have a firm grasp of their products or services. And the need for them to be able to sell this simple message quickly and compellingly to others.