Elevator pitches are a quick and compelling way to describe your business. An elevator pitch is your fast sell on what you can offer. There are many benefits of an elevator pitch. Firstly the time taken to pitch, by definition, is short. As a result, long-winded rambling is out and simple messaging is in. Secondly the pace of each person’s delivery means the audience engagement remains high. For instance people’s listening behaviours are switched on. A third benefit related to the previous two is that anyone can pitch. Shy business folk (and there are a few of us out there) only have to read an eighty word description of our business. Eighty words I hear you ask? Yes, eighty words.
Using a cue card to read your elevator pitch is a great way to stay on point with your delivery. And the audience will love you for it!
Our average speaking rate when reading off a cue card is two-three words per second. For newsreaders and radio presenters the words per minute is higher. This is enough time to introduce your business.
The goal of your pitch will vary depending on your audience. If you are in a roomful of unknown people, your description will be high level and general. If you are amongst those in your industry you will highlighting your business’s POD and how your listeners should be choosing you over your competitors.
Listing off the three take home points you want your audience to leave with is another way to ensure your elevator pitch is punchy and memorable.
An elevator pitch is a brief description you use to spark interest in what your organisation does. Your pitch can also be used to create interest in a project or product. A good elevator pitch leaves the listener wanting to know more. And it should last no longer than 20 to 30 seconds.
Pitches should be interesting, compelling, and quick. They also need to explain what makes you – or your organization– unique.